Crystal Palace is the first English Premier League (EPL) team to partner with a sportsbook operator since the recent announcement of the front-of-shirt gambling sponsorship ban.

logos on sleeves will still be permitted after the ban goes into effect

The London-based side will have Kaiyun Sports as a left-sleeve sponsor when the 2023-2024 EPL season begins in August. While clubs can no longer have a gambling sponsor on the front of shirts, logos on sleeves will still be permitted after the ban goes into effect before the 2026-2027 season. Experts believe the price that teams can command for these sleeve positions will soon rival what companies have been paying for front-of-short positions.

Talking about the new agreement, Crystal Palace Chief Commercial Officer Barry Webber said: “As Asia’s largest digital sports platform, Kaiyun has a strong and consistent reputation for delivering sports and entertainment options for users.”