BetMGM has signed a deal to become an official sports betting partner of the Boston Red Sox MLB team. The operator announced the news on Tuesday, marking the first time BetMGM has partnered with a sports team in Massachusetts.

will offer a variety of VIP experiences to fans

Through the deal, BetMGM signage will appear around Fenway Park, including on the signature left field wall, the Green Monster. BetMGM will also have its own stadium suite and will offer a variety of VIP experiences to fans. The two new partners will also work together to create content for their respective social and digital media platforms.

Commenting on the partnership, Boston Red Sox executive vice president of partnerships Troup Parkinson, said “Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club.” MGM Resorts is already the official resort casino of the team, with the MGM Springfield resort casino located about 90 minutes outside of Boston.

The legal online sports betting market in Massachusetts is set to launch on Friday, which is why teams in the state are now partnering with sportsbook operators. Retail sportsbooks have been open at the state’s three commercial casinos since January.