A new partnership
The FanDuel Sportsbook and the PGA Tour have partnered in a multi-year deal which makes FanDuel an Official Betting Operator of North America’s leading golf tour.
FanDuel is now able to use the PGA Tour marks and advertise with the Tour’s media and partner platforms. It will also have video and content rights for pre-event and post-event betting programming, and be able to distribute tournament highlights to customers who have placed a bet on a given event. The two parties will collaborate on new content that will be featured on the PGA Tour’s digital offerings, such as the PGA Tour app and the PGA Tour website.
We have long admired FanDuel’s brand”
The PGA Tour’s senior vice president of media and gaming Norb Gambuzza spoke about signing this partnership agreement with FanDuel in Monday’s announcement, saying: “We have long admired FanDuel’s brand, product and marketing strategies as well as the leadership position it has taken since the legalization of sports betting in 2018.”
FanDuel’s golf performance
FanDuel has seen significant growth in the popularity of its golf betting markets. Over the past 12 Sundays, the sportsbook has achieved its highest single-event handle on nine occasions.
FanDuel Group CMO Mike Raffensperger spoke about the increasing interest in golf, saying that this deal helps FanDuel “offer unique gaming experiences on our platform, special TOUR related promotions for our customers and an enhanced content experience across the TOUR’s properties.”
Along with DraftKings, FanDuel has been a dominant force in the fantasy sports market in the US. Once the Supreme Court overturned PASPA in May 2018, FanDuel expanded into sports betting.
PGA Tour embracing betting
Since the end of the federal ban on sports betting, the PGA Tour has embraced the pastime. It has a global agreement with IMG Arena to license the Tour’s official live scoring data, distributing it to sportsbooks worldwide.
on-site betting as part of PGA Tour events
Along with the Action Network, the PGA Tour launched a new golf-centric betting content platform called GolfBet in March 2020. PGA Tour commissioner Jay Monahan is also planning to have on-site betting as part of PGA Tour events in the future.
In July, DraftKings was named the first official betting operator of the PGA Tour. BetMGM and PointsBet both have since also signed on as official partners.